
All Nippon Airways (NH) · Star Alliance · Hub: Tokyo Haneda (HND) / Narita (NRT)
ANA The Room
At a glance
| Cabin | Business class |
|---|---|
| Seat configuration | 1-2-1 staggered with sliding door, double bed in centre pairs |
| Bed length | 77″ flat bed (centre pair converts to double) |
| Signature route | HND-LHR |
| Aircraft | 777-300ER |
| Award sweet spot | Virgin Atlantic partner awards: 47,500 miles one-way TYO-EU/US — the genre's best long-haul redemption. |
| Our score | 9.5 / 10 |
| Last verified | 2026-04-10 |
Still the widest business-class seat in commercial service, with a centre-pair double-bed conversion that quietly out-delivers most first-class cabins.
The Room is currently a 777-300ER product only, and ANA's long-haul deployment of that aircraft drives the route map. Tokyo Haneda to London Heathrow, Frankfurt, and New York JFK runs The Room daily; Tokyo Narita to Chicago O'Hare and Seattle round out the network. The 787-9 fleet that operates Asian and US west-coast routes uses the older Apex Suite product, which is competitive but lacks the centre-pair double-bed conversion. Confirm aircraft type before booking — ANA does swap frames for maintenance, and the difference between The Room and Apex Suite materially changes the experience on a 14-hour sector.
Hardware-wise, the 38-inch seat width is the headline number — five inches wider than a standard reverse herringbone — and the practical effect is a seat that sleeps closer to a hotel bed than a flat cabin product. The centre pair (rows 4D and 4G, 8D and 8G) drops the privacy divider on request to form a single 38-inch double bed, and crew handle the conversion at cruise without notice. The sliding door is shoulder-height rather than full ceiling, which trades some absolute privacy for a less claustrophobic feel during meal service.
Soft product is led by the Connoisseurs catering programme — five courses on long-haul, dine-on-demand for the entire flight, and a kaiseki menu pre-orderable up to 24 hours before departure on Tokyo-originating sectors. The Globe-Trotter amenity kit ships with a full pyjama set in long-haul size runs, the bedding is a structured mattress pad rather than a thin throw, and the pillow programme offers four options including a buckwheat-husk option that is genuinely comfortable. Wi-Fi runs at $21 for an unlimited long-haul plan with reliable streaming bandwidth across both Pacific and Atlantic sectors.
The Virgin Atlantic Flying Club partner chart at 47,500 miles one-way Tokyo to Europe or US remains the cheapest premium long-haul redemption available anywhere — transfers from American Express Membership Rewards, Citi ThankYou, Chase UR points, and Capital One all run 1:1 with frequent 30 percent bonuses. ANA Mileage Club at 85,000 round-trip is structurally more flexible but requires Amex Membership Rewards as the only practical North American transfer route, and the round-trip-only pricing limits open-jaw construction. Award space opens 355 days out and rarely lingers — set ExpertFlyer alerts the moment the schedule loads.
Seat & cabin
- Seat type
- 1-2-1 staggered with sliding door, double bed in centre pairs
- Pitch & width
- Effective 38″ pitch in pod, 38″ seat width
- Bed length
- 77″ flat bed (centre pair converts to double)
- Aircraft
- 777-300ER
Best seats
1A / 1K
Bulkhead window — max storage and no foot-traffic.
4D / 4G
Centre pair — the only true double-bed business product.
Routes operated
| Route | Freq./week | Aircraft | Block time |
|---|---|---|---|
| HND → LHR | 7× | 777-300ER | 12h 50m |
| HND → JFK | 7× | 777-300ER | 12h 55m |
| HND → FRA | 7× | 777-300ER | 12h 25m |
| NRT → ORD | 7× | 777-300ER | 11h 45m |
Points & cash matrix
One-way pricing, signature long-haul sector. Verified 2026-04-10.
| Programme | Points (one-way) | Cash avg. | Transferable from |
|---|---|---|---|
| Virgin Atlantic Flying Club | 47,500 | $4,400 | Cheapest premium long-haul redemption anywhere — transfers from Amex MR, Citi TY, Chase UR. |
| ANA Mileage Club | 85,000 | $4,400 | Round-trip pricing only; transfers from Amex MR. |
| United MileagePlus | 88,000 | $4,400 | Direct earn only |
Versus the peer set
| Cabin | Seat | Door | Bed (in) | vs. All Nippon Airways |
|---|---|---|---|---|
| All Nippon Airways | 1-2-1 staggered with sliding door, double bed in centre pairs | Yes | 77 | baseline |
| Qatar Q-Suite | 1-2-1 with door + Quad | Yes | 79 | −0.1 |
| SQ Business 2024 | 1-2-1 herringbone with door | Yes | 78 | −0.2 |
| JAL Sky Suite | 1-2-1 reverse herringbone | No | 75 | −0.6 |
Soft product
- Amenity kit
- GLOBE-TROTTER
- Bedding
- Full mattress pad and duvet, pillow choice
- Pajamas
- Provided
- Wi-Fi
- USD 21 long-haul
- Courses
- 5-course service
- Dine on demand
- Yes
- Signature
- Kaiseki by Connoisseurs programme menu ↗
Ground experience
HND — ANA Suite Lounge
ANA Suite Lounge (business) · Fast-track security · ~25 min lounge-to-gate
NRT — ANA Lounge T1 Satellite 5
ANA Lounge · Fast-track security · ~30 min lounge-to-gate
Who it's for
Right fit
- — Couples wanting a true double bed in the air
- — Award-redemption optimisers using Virgin Atlantic Flying Club
Look elsewhere if
- — Travellers needing a deep route network — only on select 777-300ERs
Frequently asked
How do I find an ANA flight with The Room?
Search 777-300ER aircraft on HND–LHR/JFK/FRA and NRT–ORD. ana.co.jp seat-map preview confirms the layout is 1-2-1 staggered.
Why is Virgin Atlantic so cheap to book ANA?
Virgin Atlantic's partner award chart was set before The Room's launch and has not been devalued. 47,500 miles one-way Tokyo–US/Europe is the genre's outlier; hold the deal won't last.
Are the centre seats really a double bed?
Yes — the 4D/4G centre pair (and similar) drops the divider and the two beds form a single 38-inch-wide double when ordered through the cabin crew.
Sources
- ANA — The Room product pageverified 2026-04-10
- Virgin Atlantic partner award chartverified 2026-04-10
Award sweet spot
Virgin Atlantic partner awards: 47,500 miles one-way TYO-EU/US — the genre's best long-haul redemption.
What works
- Widest business seat in service
- Centre pair = double bed for couples
- Virgin Atlantic award is the cheapest premium long-haul anywhere
Watch-outs
- Only on 777-300ER frames
- Route network is narrow vs. Singapore
Where this fits
Cluster
Asian Carriers — the full hubSingapore, ANA, JAL, Cathay, EVA — the cabins that quietly out-deliver the headline-grabbers, reviewed seat-by-seat.
Pillar
Business Class pillarLucalvry's full business-class coverage
Peer
All Nippon Airways vs Singapore Airlines — compareSingapore Airlines Business Class (2024 cabin)
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