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Editor-in-Chief

Alex Marlowe

Alex Marlowe is Lucalvry's founding Editor-in-Chief. Before launching Lucalvry in 2024, Alex spent twelve years as a contributing editor for Condé Nast Traveller and a regular hotel critic for Monocle and Wallpaper. The work focused on the same gap Lucalvry covers today: independent boutique hotels and small luxury chains that out-perform the big-brand grand dames at a meaningfully lower rate. Alex tests roughly 60 hotels a year, writes the Hotels and Destinations pillars, and edits every published piece.

Covers
Hotels · Destinations
Reported from
London · Lisbon · Paris · Kyoto · Bangkok · Mexico City
Joined
2024-01-01

Recent work in this beat

Eight Small Luxury Hotels in Southeast Asia That Outshine the Chains
Hotels

Eight Small Luxury Hotels in Southeast Asia That Outshine the Chains

Eight owner-managed independent hotels across Thailand, Bali, Vietnam, Laos and Cambodia — with real 2026 rates against the nearest Four Seasons, and the case for booking the smaller name.

Mar 01, 2026 · 12 min read

The Best City Hotels in London Under £500 (2026)
Hotels

The Best City Hotels in London Under £500 (2026)

Ten London hotels with real 2026 weekday and weekend rates, neighbourhood guidance by trip type, and the no-city-tax fact that quietly makes London better value than Paris.

Feb 15, 2026 · 11 min read

A Long Weekend in Copenhagen, Done Properly
Destinations

A Long Weekend in Copenhagen, Done Properly

Three nights in Copenhagen for the design-literate traveller — Villa Copenhagen, Geranium, the Louisiana day trip, and an honest take on Noma's closure and what's replaced it.

Jan 21, 2026 · 12 min read

The Quiet Kyoto Itinerary — Five Days, No Crowds (2026)
Destinations

The Quiet Kyoto Itinerary — Five Days, No Crowds (2026)

A five-day Kyoto plan structured entirely around avoiding the crowds — Fushimi Inari before 6am, the ryokan-versus-hotel question answered properly, and the kaiseki tradition explained for first-timers.

Jan 13, 2026 · 14 min read

Cinque Terre, But Make It Luxurious and Quiet
Destinations

Cinque Terre, But Make It Luxurious and Quiet

Cinque Terre's overtourism reality — and the Portovenere and Lerici case for the same Ligurian coast with better hotels and a fraction of the visitors. Plus the private boat tour that solves the rest.

Jan 06, 2026 · 12 min read

How to Do Santorini Without the Crowds (or the Compromise)
Destinations

How to Do Santorini Without the Crowds (or the Compromise)

Santorini in October, in Imerovigli not Oia, with a private catamaran for the sunset and an Estate Argyros tasting on the volcanic Assyrtiko. The luxury version that does not redirect you to a different island.

Dec 18, 2025 · 12 min read